Mohamed Laghrari is the CEO of ALH Holding, a multi-sector Group renowned for its expertise. Founded over 60 years ago, it holds a pioneering and forward-thinking position in the economic development of Morocco and its international markets.

After earning a Bachelor's and a Master's degree in business administration from IFM Business School in Geneva, he began his career in the Alternative Investments department of a Swiss bank as a hedge fund analyst. He later joined ALH Holding as Director of the Real Estate division. 

Under his leadership, the Group has delivered more than 28,000 units across Morocco, including major projects in Casablanca, Marrakech, Cabo Negro, Tangier, Agadir, and Safi. Mohamed Laghrari also drove the international expansion of the real estate division through the creation of the subsidiary AH Africa in 2021. 

Through this entity, the Group explores new markets and strengthens its continental presence, capitalizing on growth opportunities across Africa with three projects totaling 2,000 units under construction in Senegal and Côte d'Ivoire, where the subsidiary is headquartered.

Appointed Chairman and CEO of ALH Holding in 2022, Mohamed Laghrari is now driving the Group's diversification. With a projected 2024 turnover of MAD 700 million (€65.2 million), ALH Holding is currently investing MAD 3.5 billion (€326 million) in various ongoing projects, employing 1,100 people, and overseeing the development of an additional 4,400 units. 

The company is expanding its activities into high-value-added sectors such as hospitality, agriculture, and education, and aims to reach 600 hotel beds by 2025 through its subsidiary ALH Hospitality. A first partnership with the Radisson Hotel Group was signed, leading to the opening in April 2024 of the Group’s first hotel in Casablanca (the Radisson Casablanca Gauthier La Citadelle), with several more to come, notably in Marrakech, Casablanca, and Tangier. The governance strategy of ALH Holding, established in 2005, is built on sustainable growth and participatory decision-making, both of which are critical to its international expansion.

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