Privacy Policy and Personal Data Protection
GROUP COMMITMENT
ALH HOLDING (referred to as “we”) places the utmost importance on protecting the privacy and personal data of its users. This policy outlines our practices regarding the collection, use, and security of data in accordance with applicable regulations.
1. LEGAL FRAMEWORK
The processing of data carried out on the website www.alh-holding.ma (hereinafter referred to as “the Website”) is strictly governed by:
- Moroccan Law No. 09-08 relating to the protection of individuals with regard to the processing of personal data;
- Any other applicable regulations in Morocco regarding data protection.
2. DATA COLLECTION
During your browsing on our institutional portal, several types of data may be collected:
2.1 Browsing data (cookies)
| Data type | Purpose | Legal basis | Retention period |
|---|---|---|---|
| IP address, internet service provider, URLs of visited pages | Facilitate navigation, improve the website, measure audience | Legitimate interest or consent | Maximum 13 months |
Important notice: The cookies used are not intended to process or exploit personal information.
2.2 Voluntarily provided data
For any information request or contact made via the address contact@alh-holding.ma , the user voluntarily provides their contact details (first name, last name, email address, phone number, message content).
| Purpose | Data concerned | Legal basis | Retention period |
|---|---|---|---|
| Response to information requests | Name, email, message | Exécution précontractuelle | 3 years from the last contact |
| Management of professional relationships | Professional contact details | Legitimate interest | 3 years |
These data are used solely for the purpose of responding to the request and are not subject to any incompatible further processing.
3. SECURITY AND INTEGRITY OF INFORMATION
ALH HOLDING Group implements all appropriate technical and organizational measures to ensure the security of the Website and to protect your data against any unauthorized access, alteration, disclosure, or destruction.
These measures include, in particular:
- The use of UX technology for certain features;
- Firewalls and intrusion detection systems;
- Strict authentication procedures for data access.
Network Disclaimer: The confidentiality and integrity of information cannot be absolutely guaranteed over the Internet. Electronic messages may be intercepted or altered.
Secure alternative: If you do not wish to transmit personal information electronically, you may use postal mail at the following address:
-
ALH HOLDING – Data Protection Department
-
35, Bd Sidi Abderrahmane, Casablanca, Morocco
4. USER RIGHTS
In accordance with Law 09-08, any user has the following rights regarding their data:
| Purpose | Data concerned |
|---|---|
| Right of access | To obtain confirmation whether data is or is not being processed and, when it is, to access such information. |
| Right to rectification | To have inaccurate or incomplete information corrected. |
| Right to object |
To object, on legitimate grounds, to the processing of one’s data. |
| Right to erasure | To request the deletion of one’s data (subject to legal retention obligations). |
4.1 How to exercise your rights?
Any request relating to the exercise of these rights must be sent to:
- By post: to the postal address mentioned above;
- By email: donneesperso@alh-holding.ma.
We undertake to respond to your request within a maximum period of one (1) month from the date of receipt.
4.2 Complaint to the supervisory authority
If you believe that your rights are not being respected, you may lodge a complaint with the CNDP (National Commission for the Control of Personal Data Protection).
CNDP
- Address: Administrative District, Av. Annakhil, Building C, Hay Riad, Rabat, Morocco.
- Phone: +212 (0) 537 57 11 00
- Website: www.cndp.ma
5. TRANSFER AND SHARING OF DATA
5.1 Exclusive ownership
The data collected is the property of ALH HOLDING or entities within its group.
5.2 No transfer to third parties
No personal information is published, exchanged, transferred, or sold in any form to third parties without the user’s consent, except in the following cases:
- Legal or judicial obligation;
- Technical service providers acting on behalf of ALH HOLDING (hosting, maintenance), who are subject to strict confidentiality obligations.
6. COOKIES AND TRACKING TECHNOLOGIES
The Website uses cookies and similar technologies to:
- Ensure the technical functioning of the Website (necessary cookies);
- Generate traffic statistics (analytics cookies);
- Improve your browsing experience.
6.1 Cookie management
During your first visit, a banner informs you about the use of cookies and collects your consent for cookies that are not strictly necessary.
You may change your cookie preferences at any time via:
- Your browser settings;
- The “Cookie Management” link available in the footer of the website.
6.2 Third-party cookies
The Website may contain links to third-party websites. We have no control over the cookie and data protection practices of these websites.
7. POLICY UPDATES
This Privacy Policy may be updated at any time to reflect legal, regulatory, or technical developments.
Any significant changes will be communicated to you by appropriate means (information banner, email, etc.).
We encourage you to review this page regularly.