Well-being at work
Well-being at work is a vital lever for employee loyalty, motivation, and cohesion.
We strive to create an environment built on active listening, recognition, and collective involvement, creating ideal conditions
for lasting personal growth and fulfillment.
Active listening & support
Our HR team remains attentive to employees' needs and strives to create a work environment conducive to each individual's growth and fulfillment.
The Group also encourages skills development through on-demand training and language support, contributing to both personal and professional development of its teams.
Career opportunities are further strengthened by inter-Group mobility, facilitated by ALH Holding's presence in Morocco and internationally.
Recognition and benefits
The ALH Hospitality division offers a range of benefits to all its employees across its hotels and restaurants.
This initiative reflects the company's desire to show deep recognition to its teams and to value their daily commitment.
It also allows our employees to enjoy the Group's establishments under privileged conditions and share the unique ALH Hospitality experience.
Sport and team spirit
The Group actively encourages employees to practice sports, promoting a healthy lifestyle and a better daily work-life balance.
Weekly football matches and group activities are also scheduled to strengthen team cohesion and camaraderie beyond the professional environment.
Best Place to Work
In 2024, ALH Holding was awarded the international certification "Best Place to Work", recognizing the quality of its work environment and the strength of its HR practices. This distinction highlights the excellence of our workplace and confirms the solidity of our HR approach.
Key figures
Results attesting to our positive dynamic
0
%
recommend ALH Holding as an employer of choice
0
%
are satisfied with their work environment
ReKrute
Labels ReKrute
In June 2026, during the 5th Employer Brand Awards ceremony organized by ReKrute, ALH Holding was recognized through the Feel Good and Krunchy Company labels.
The Feel Good label highlights workplaces that foster employee well-being, active listening, and team engagement, while the Krunchy Company label rewards employers renowned for their strong corporate culture, positive reputation among employees, and attractiveness to talent.
These distinctions reflect the Group’s commitment to enhancing the employee experience and maintaining a high-quality work environment.
Talent development
Talent development
Attentive to our employees' needs, the HR team at ALH Holding strives to establish a supportive work environment conducive to everyone's growth. The Group promotes continuous learning through on-demand training and language programs, supporting both personal and professional development.
In this context, ALH Holding has established an ongoing partnership with Mohammed VI Polytechnic University (UM6P), delivering a certified leadership program. This course empowers managers and supervisors in developing their leadership posture, managerial skills, and ability to mobilize teams and drive transformation.
Career opportunities are further strengthened by inter-Group mobility, facilitated by ALH Holding's presence in Morocco and internationally.
ALH Holding 2026 Management Conference
ALH Holding 2026 Management Conference
The ALH Holding 2026 Management Conference brought together managers from the Group’s various divisions around a shared ambition: to continue rolling out Vision 2034 and to strengthen the collective momentum driving its development.
This event provided an opportunity for discussion and reflection on the Group’s strategic directions, fostering the sharing of expertise, the alignment of priorities and dialogue between the various entities.
Through collaborative workshops and opportunities for discussion, this year’s event helped to consolidate a managerial culture based on cooperation, commitment and responsibility, in the service of sustainable growth and long-term value creation.
Cohesion and shared moments
Cohesion and shared moments
The Annual Employee Meeting is a highly anticipated event within the Group, a special moment to celebrate achievements, collective successes, and share future opportunities.
With renewed themes for each edition, this unifying gathering fosters team cohesion and strengthens the sense of belonging. It is also an opportunity to share the Group's vision and strategic roadmap, enhancing employees' understanding of key challenges and alignment with our long-term goals.
Commitment & solidarity
Commitment & solidarity
ALH Holding employees participate in CSR actions related to our core businesses, such as rural school renovation, solidarity drives, educational and social initiatives led by our various divisions. These actions strengthen our collective involvement and illustrate the Group's contribution and dedication to social and territorial development.
Join ALH Holding Group
Join ALH Holding Group
Integrating ALH Holding means becoming part of a solid and visionary organization, where every employee actively contributes to our shared success.
Discover more
Who we are
Founded in 1957, Al Hoceinia Holding, now known as ALH Holding, is one of Morocco’s leading holding companies.
Our history
Our history is embodied in an entrepreneurial legacy passed down from generation to generation in the service of responsible and ambitious development.
