A Family Entrepreneurial Legacy
A Family Entrepreneurial Legacy
The late Lahbib Laghrari was an entrepreneur driven by a natural curiosity for the business world and a profound sense of generosity, where entrepreneurship and philanthropy always went hand in hand.
At just 15 years old, he founded his first olive oil pressing and distribution company, marking the beginning of an ever-evolving entrepreneurial journey
In 1945, at the age of 20, he traveled to France, where he met several textile manufacturers. Upon his return to Morocco, he launched an import business and quickly became a representative for major European brands, establishing himself during the 1950s as one of the country's leading importers and distributors.
A visionary, he diversified his activities in the 1960s by investing in key sectors such as real estate, textiles, and agriculture, thus contributing to Morocco’s economic development.
Alongside his entrepreneurial path, he supported the education of many young people and contributed to the construction of mosques and Quranic schools across several regions.
Parallèlement à son parcours entrepreneurial, il a soutenu la scolarité de nombreux jeunes et contribué à la construction de mosquées et d’écoles coraniques dans plusieurs régions.
His legacy lives on today through his sons, Mohamed, Hamza, and Ghali Laghrari, who continue to drive the Group’s development while upholding the values he passed on: hard work, rigor, audacity, and perseverance.
From a founding vision
From a founding vision to growth driven by the new generation.
Discover the key milestones in the Group's development.
Our history
Our history
1940
The late Lahbib Laghrari founded his first company, specializing in olive oil pressing and distribution.
1945
Expansion of international activities following a trip to France, securing agreements with renowned distributors, and the launch of the textile distribution business in Morocco.
1960 – 1967
Progressive diversification into key sectors, notably real estate, textiles, and agriculture, with the acquisition of agricultural estates in Béni Mellal.
1989
Establishment of ALH Holding, structuring the Group’s various activities within a single, unified organization.
1996
Completion of the Laimoun residential development, marking a major milestone in the Group’s real estate expansion.
2008
Evolution of corporate governance with the appointment of Mohamed Laghrari and Hamza Laghrari as Managing Directors.
2011
Establishment of Miftah Immobilier, dedicated to the development of social housing.
2016
Launch of Miftah Création, positioned in the mid-range segment, now operating under the Alma Immobilier brand.
2018
Launch of the red berry production activity.
2019
Launch of Héritage Immobilier, a brand dedicated to the high-end real estate segment.
2020
Creation of a Hospitality division with the launch of ALH Hospitality.
2021
Launch of almond production.
Creation of AH Africa, a division dedicated to real estate development in West Africa.
Acquisition of the first educational institution, with a capacity of 1,600 students.
2022
Launch of marketing of the first real estate project in Senegal, Résidence Képar.
2023
Opening of the Atlantic Education Berrechid campus, with a capacity of 1,500 students.
2024
Opening of the Radisson Hotel Casablanca Gauthier la Citadelle, the Group's first Hotel asset.
Launch of marketing for the first real estate project in Côte d'Ivoire, Bô Résidence.
2025
Acquisition of the Hotel Be Live Collection MArrakech Adults Only by ALH Hospitality. Introduction of pistachio cultivation by ALH Agriculture as part of its diversification strategy.
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ALH Real Estate
For more than 60 years, ALH Real Estate has been designing and developing projects that durably shape Morocco's urban landscape.
ALH Agriculture
ALH Agriculture, a subsidiary of ALH Holding, operates seven agricultural estates across the regions of Agadir, Béni Mellal, Marrakech, Meknès and Errachidia.
ALH Hospitality
ALH Hospitality develops and operates hotel establishments in partnership with international brands.