Confirming its growth momentum, ALH Hospitality, the hotel subsidiary of the Moroccan Group ALH Holding, announces the acquisition of Be Live Collection Marrakech Adults-Only, a 5-star resort located at the heart of the iconic Palmeraie.

Inaugurated in 2018, the establishment features 212 rooms, including 20 suites and 28 swim- ups. Fully dedicated to an adult clientele, it offers a fully integrated experience through its premium All-Inclusive formula. This combines high-quality accommodation, rich gastronomy, and leisure, with a wide range of immersive activities available within the resort itself.

The hotel features two large swimming pools, a 1,200 m² spa including a heated indoor pool and a fitness center as well as a modular conference center of over 500 m². The offering is rounded out by sports and relaxation areas, along with shops featuring local products.

"This acquisition is in line with ALH Hospitality’s development strategy, which aims to strengthen its presence in high-potential areas to build a solid asset portfolio. Our ambition does not stop here: we continue to explore new growth opportunities to reach a critical mass by 2030" states Hamza Laghrari, President of ALH Hospitality.

According to Aboubakr Lahlou, Managing Director: "this establishment represents a strategic asset; its premium positioning in the leisure segment and its location in one of the Kingdom's most sought-after destinations make it a major lever in our roadmap."

ALH Hospitality currently operates the Radisson Hotel Casablanca Gauthier La Citadelle, a 4- star establishment featuring 133 keys in the heart of the economic capital and is actively pursuing its development through a portfolio of high-end assets in the Kingdom's main destinations.

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