Hamza Laghrari, Managing Director of ALH Holding, CEO of ALH Hospitality and Chairman of Atlantic Education, shares the Group’s vision for a high-impact sector: the hospitality industry in Morocco.

He highlights the sector’s structural strengths: hospitality deeply rooted in Moroccan culture, the country’s growing appeal, and the momentum generated by the 2030 World Cup.
He also discusses ALH Hospitality’s development plan, which covers both the business and leisure hotel segments in destinations with high potential.