Holding a Master’s degree in Human Resources Management from the National School of Business and Management (ENCG) and trained in social auditing, Maryam Barnoussi has over 13 years of experience in human capital management and organizational development.

She has built her career across a range of sectors, from auditing and consulting to the aerospace industry and education. These experiences have enabled her to develop expertise in human resources management, organizational transformation, and talent development, working in diverse professional environments and across different cultures.

She joined ALH Holding in 2022 as Human Capital Manager before being promoted to Director of Human Capital & General Services in 2026. Within the Group, she leads the structuring of the HR function, the harmonization of practices, and several organizational transformation projects. She also supports the development of the employee experience and corporate culture, a commitment recognized in 2024 through the achievement of the Best Place to Work certification, for which she led the certification process.

Her appointment as Chief Human Resources Officer (CHRO) and her entry into the Executive Committee mark a new milestone in her career at ALH Holding. She now leads the Group’s human capital strategy and supports its development across Morocco and West Africa, with a particular focus on talent, employee engagement, and organizational performance.