Al Hoceinia Holding, a prominent Moroccan conglomerate, has  successfully expanded into the sub- Saharan Africa through its dedicated  subsidiary AH Africa, with a focus on Côte d’Ivoire and Senegal. Saad Bennani, CEO of the group for sub-Saharan region, has played a key role in driving this expansion.

Al Hoceinia has a long history in the real estate industry since 1957. Bennani proudly says that the firm has built over 30,000 units throughout all the segments in Moroccan. This comprises affordable housing, mid-range and high-end housing, commercial galleries, and office buildings. The group’s real estate expertise has provided a solid asset for its overseas initiatives. “Real estate is one of our historical activities,” Bennani says, emphasizing the group’s extensive expertise in the industry.

In addition to real estate, Al Hoceinia is a relevant actor in the agriculture field. The company grows and exports citrus fruits, red fruits, rosaceous, and almonds to markets in North America, Europe, and Asia. Agriculture has been an important part of the group’s business for over 50 years. Bennani emphasizes the importance of agriculture in the group’s identity, “We have been involved in the agriculture sector for more than 50 years.”

Al Hoceinia is also growing fast in the hospitality industry. The group recently opened its first Radisson Hotel in Casablanca, which it owns and runs. Bennani says that three other hotels are under construction in Casablanca, Marrakech, and Tangier.

Education is the fourth pillar of Al Hoceinia’s operations. The  group focuses on providing quality education to Morocco’s working- class population. Bennani emphasizes the group’s commitment to  education, saying, “The idea is to provide our students with high quality at an appropriate price.”

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